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The web site hipstate.com states the following, "Roger Beasley Mazda 3, Mazda 6, Mazda 5, Mazda CX-5 Austin Car Dealer." We noticed that the website also said " Your Austin Area Mazda Dealership." It also said " Our organization is the number one Mazda dealer in the United States. With hundreds of new Mazdas in stock, we are uniquely positioned to supply your new vehicle. We also have an extensive selection of used vehicles to choose from at all times. As an established local business here in Central Texas for 44 years, Roger Beasley Mazda has four convenient locations in Killeen." The header had Mazda Cars as the highest ranking optimized keyword. This keyword is followed by Mazda 3, Mazda 6, and Mazda 5 which isn't as urgent as Mazda Cars. The other words hipstate.com used was Mazda CX-5. Used Cars is included but might not be seen by search engines.